Slogans are everywhere. Just move your head around and you find brands with catchy captions trying to get the immediate attention of their target audience.
Needless to say, real estate is a business based on trust and the equation of relation built between the realtor and the potential buyer or seller. But what if this relation is yet to start via the bond that you wish to establish with catchy yet subtle advertising.
That brings us to a point that the core of a successful advertising campaign lies in the attraction of slogans with the combination of right audience and relevant platform.
Since a slogan is that important, we dedicate this article to Slogans that Sell for our realtor clients in 2019 and is expected to perform in future too.
Here’s the factors to consider before you pick a slogan of your choice from the below list or otherwise:
1. Brand Recall
If your slogan is crafted intelligently and with the core value proposition, it is poised to sell to your target audience.
Now, whether your target audience is people looking to buy or sell real estate, you have to have a remarkable brand recall value- something which people remember naturally without much efforts.
If you pick relevant, catchy phrases for your Facebook campaign, your Click through rate is expected to be doubled- wow, isn’t that amazing!
But be careful to serve the relevant information after you grab your customer’s attention- no clickbait recommended which only pull the audience but don’t serve relevant information.
2. Connect with the client
When we run lead generation campaign for realtors, we want to think the way their clients would think. It’s important coz the buying decision of people are driven by emotions.
A good slogan speaks a story in limited words. It depicts a picture in the reader/ viewer’s mind. It connects with the client in no time.
Whenever you think of running advertising campaigns- offline or online, put a diligent research in picking up a slogan that sells and create a massive difference.
3. Relevance to your message
Although this list has high- performing original slogans that are working wonders for our clients, one needs to think about the right message that should gell with the slogan well.
A strong slogan is indispensable but it’s only half the story- it has to have the relevant message- say key details about what you are promoting.
We prefer doing a good amount of research before working on any online lead generation campaign for realtors because we want our team level up in thought process with the target audience.
Hitting the nail
1. Your dream home just a click away.
2. Realty check- what’s hot selling real estate now!
3. Life is too short to settle for a bad home!
4. 3 homes you can afford to skip looking at!
5. No home should be lying idle- sell it now!
Question driven Action
6. Quick question: Are you happy with your home?
7. Is it time to change your home?
8. Would you buy a new home for great location?
9. Would you buy this million dollar home selling dirt cheap?
10. I’ll get you much more for your home than you believe!
Affirmative action
11. The realtor your can trust
12. Your trusted local real estate partner
13. Ontario’s most reliable realtor
14. Forget your home search woes with me!
15. The dependable realtor you’ve been looking for!
Quick Attention
16. Do not click this if you are happy with a bad home!
17. Looking to relocate, let me help you!
18. We spend avg 54000 seconds at home everyday- are these your happy moments?
19. Home sold before you know it!
20. Working hard to get you the best!
Summary:
To conclude, while it’s important to put your word across to your target audience, the slogans play a crucial role to create a brand story around themselves.
Slogans are the unsung heroes of branding and marketing world. Everyone speaks about them but most do not go extra mile to pick the best.
If your advertisements aren’t performing well despite amazing graphics and great offers you spent most of your time on, the problem could be the inability to tell a good brand picture.
So slogans matter! Tell us your experience with the slogans.